{"id":1507,"date":"2026-02-25T14:06:20","date_gmt":"2026-02-25T14:06:20","guid":{"rendered":"https:\/\/oiabby.com\/portfolio\/?page_id=1507"},"modified":"2026-02-25T14:34:37","modified_gmt":"2026-02-25T14:34:37","slug":"mercado-livre","status":"publish","type":"page","link":"https:\/\/oiabby.com\/portfolio\/mercado-livre\/","title":{"rendered":"Mercado Livre"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1507\" class=\"elementor elementor-1507\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a79f85 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"7a79f85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad654c elementor-widget elementor-widget-image\" data-id=\"1ad654c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"647\" height=\"392\" src=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/case-header.png\" class=\"attachment-full size-full wp-image-1509\" alt=\"\" srcset=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/case-header.png 647w, https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/case-header-300x182.png 300w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b04e6 elementor-widget elementor-widget-text-editor\" data-id=\"29b04e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Em 2018, me contrataram para idealizar, coordenar e realizar os eventos e a comunica\u00e7\u00e3o interna de uma das maiores plataformas de compra e venda da internet.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6140d elementor-widget elementor-widget-text-editor\" data-id=\"6c6140d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A parceria com o Meli trouxe resultados incr\u00edveis, especialmente em a\u00e7\u00f5es de Employee Experience. Sinto um orgulho danado de ter n\u00e3o s\u00f3 participado, mas liderado este projeto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67123b1 elementor-widget elementor-widget-html\" data-id=\"67123b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/etli0hfqqa.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_etli0hfqqa seo=false videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/etli0hfqqa\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc5cac elementor-widget elementor-widget-spacer\" data-id=\"dbc5cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e8e2a5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9e8e2a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e77840 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"5e77840\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf6f921 elementor-widget elementor-widget-text-editor\" data-id=\"cf6f921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><img decoding=\"async\" class=\"size-full wp-image-1511 aligncenter\" src=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/MKT-MKT-intelligence.png\" alt=\"\" width=\"178\" height=\"198\" \/><\/h3><h3 style=\"text-align: center;\"><strong>Entrega do pacote completo<\/strong><\/h3><p style=\"text-align: center;\">A\u00e7\u00f5es, pesquisas e eventos internos, planejamento de campanhas, diagn\u00f3sticos de comunica\u00e7\u00e3o, cria\u00e7\u00e3o de pe\u00e7as, reda\u00e7\u00e3o de textos, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8089b96 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"8089b96\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fedffdd elementor-widget elementor-widget-text-editor\" data-id=\"fedffdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><img decoding=\"async\" class=\"size-full wp-image-1512 aligncenter\" src=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-1.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-1.png 200w, https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-1-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/h3><h3 style=\"text-align: center;\"><strong>Workplace<\/strong><\/h3><p style=\"text-align: center;\">Eu e minha equipe organizamos o canal na plataforma para divulgar e compartilhar not\u00edcias com mais de\u00a0<b>7.000 colaboradore<\/b><strong>s.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3a49d9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f3a49d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38ee20 elementor-widget elementor-widget-text-editor\" data-id=\"a38ee20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1513 aligncenter\" src=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-3.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-3.png 200w, https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/resultado-3-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/h3><h3 style=\"text-align: center;\"><strong>N\u00fameros que impressionam<\/strong><\/h3><p style=\"text-align: center;\">No Workplace:\u00a0<b>1,9 mil\u00a0<\/b>publica\u00e7\u00f5es e<b>\u00a04,2 mil\u00a0<\/b>coment\u00e1rios por semana,\u00a0<b>7,1 mil<\/b>\u00a0funcion\u00e1rios ativos e\u00a0<b>301<\/b>\u00a0grupos ativos por semana.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2b1554 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e2b1554\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed79cc wpr-button-icon-style-inline wpr-button-icon-position-right elementor-widget elementor-widget-wpr-button\" data-id=\"5ed79cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-button.default\">\n\t\t\t\t\t\t\n\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button wpr-button-effect wpr-button-none\" data-text=\"\" href=\"https:\/\/www.oiabby.com\/hire-us\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text\">Tamb\u00e9m quero esses resultados!<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-icon\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bf9d6d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"8bf9d6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Em 2018, me contrataram para idealizar, coordenar e realizar os eventos e a comunica\u00e7\u00e3o interna de uma das maiores plataformas de compra e venda da internet. A parceria com o Meli trouxe resultados incr\u00edveis, especialmente em a\u00e7\u00f5es de Employee Experience. Sinto um orgulho danado de ter n\u00e3o s\u00f3 participado, mas liderado este projeto. Entrega do pacote completo A\u00e7\u00f5es, pesquisas e eventos internos, planejamento de campanhas, diagn\u00f3sticos de comunica\u00e7\u00e3o, cria\u00e7\u00e3o de pe\u00e7as, reda\u00e7\u00e3o de textos, etc. Workplace Eu e minha equipe organizamos o canal na plataforma para divulgar e compartilhar not\u00edcias com mais de\u00a07.000 colaboradores. N\u00fameros que impressionam No Workplace:\u00a01,9 mil\u00a0publica\u00e7\u00f5es e\u00a04,2 mil\u00a0coment\u00e1rios por semana,\u00a07,1 mil\u00a0funcion\u00e1rios ativos e\u00a0301\u00a0grupos ativos por semana. Tamb\u00e9m quero esses resultados!<\/p>\n","protected":false},"author":1,"featured_media":1497,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1507","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ag\u00eancia Abby de Marketing de Conte\u00fado<\/title>\n<meta name=\"description\" content=\"Prazer! Sou a Ag\u00eancia Abby de Marketing de Conte\u00fado e Comunica\u00e7\u00e3o Interna. 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Um hub de solu\u00e7\u00f5es criativas para marcas que querem se conectar de verdade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oiabby.com\/portfolio\/mercado-livre\/\" \/>\n<meta property=\"og:site_name\" content=\"Ag\u00eancia de Marketing Digital Abby\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sou.abby\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T14:34:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/Mercado-Livre-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"848\" \/>\n\t<meta property=\"og:image:height\" content=\"814\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oiabby.com\/portfolio\/mercado-livre\/\",\"url\":\"https:\/\/oiabby.com\/portfolio\/mercado-livre\/\",\"name\":\"Ag\u00eancia Abby de Marketing de Conte\u00fado\",\"isPartOf\":{\"@id\":\"https:\/\/oiabby.com\/portfolio\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oiabby.com\/portfolio\/mercado-livre\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/oiabby.com\/portfolio\/mercado-livre\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/oiabby.com\/portfolio\/wp-content\/uploads\/2026\/02\/Mercado-Livre-2.png\",\"datePublished\":\"2026-02-25T14:06:20+00:00\",\"dateModified\":\"2026-02-25T14:34:37+00:00\",\"description\":\"Prazer! 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